Established in 1961 in 22 small towns in Venezuela to “empower the poor with the knowledge and tools to improve their lives,” Accion, a global nonprofit organization, is currently one of the world’s leaders in microfinance having established 62 microfinance institutions in 31 countries on four continents that in turn reach millions of clients with loans and support, fulfilling its mission of “giving people the financial tools they need to improve their lives.” All the way back in March with a rollout in the middle of the year, Accion introduced a new strategy, established by New York, NY-based IDEON, and new identity, designed by New York-based Joshua Levi.
Going forward, all Accion entities will go to market under the single brand and logo, “Accion.” In the past, Accion had used such brands as ACCION International and ACCION USA, and several others.
The new visuals have been designed to acknowledge the organization’s rich 50-year history as it moves to a bolder, warmer and more contemporary look […]
— Press Release
[Accion's] needs were addressed by creating a simple, bold, wordmark transforming the capital A into a positive symbol of progress. The final lettering and color took inspiration from one the organization’s original posters, designed by its founder, Joseph Blatchford. Independent wordmarks were also created for Chinese offices and for Red Accion, the international network for microfinance based in Bogotá, Colombia.
— Joshua Levi’s case study
Dude. That old logo. It just kills me. I know it’s Copperplate. Or at least I think it’s Copperplate; it doesn’t really match up with some of the more common versions. That “A” I have no idea where it came from. The new logo is an extremely welcome change not just because it replaces the old logo but because it’s actually an interesting take on the common bold/chunky/friendly look. The “A” obviously becomes an upwards arrow, carrying with it all the positive meanings that it can, but it also helps establish the slightly quirky letterforms that follow. It’s not Gotham, it’s not Neutraface, it’s not Proxima Nova. It is its own strange wordmark with rather strange endings, some flat, some curved. I don’t particularly like it but, somehow, it works. It manages to keep some of the grassroots feel on which the company was built and then, in application, it goes full-on buttoned-up NGO with simple layouts, a strict and limited color palette, and a solid and sophisticated combo of slab and sans serif. Overall, I just love it when a nonprofit with an extra crappy identity gets a total makeover for the better as this one does.
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The Russian design studio SL Project has managed to innovate the interior of the Housing Problem project, a small apartment located in Moscow, through a colorful illumination system. Ever heard of home colour therapy? In order to solve a real problem, the lack of space, the team put a spell on the dwelling and added a fun element. The main idea of this entire concept was to bring a bright colorful scent into a home that sometimes tends to get boring. Colours have the ability to influence our mood. Moreover, a certain ambiance can be created with limited resources. This ingenious rainbow-like illumination system is ideal for those who want to “add some colour” to their lives and let’s face it, once in a while, we all feel like doing so!
Small apartments are the most exposed to the “boredom” effect. When it comes to colours, the choices are always made based on subjective tastes. For a romantic evening, one can choose to “paint” the room all red. Emphasizing particular elements becomes an easy process because the light is smoothly led wherever you want it to. Not only that you can move the focus from one element of decor to another, but you can also put different light effects on different items. Purple, green and red for instance can blend, creating a warm atmosphere, without getting too extravagant. There are a dozen of colourful possibilities, after all! It’s just a matter of discovery and intriguing experiments!
You’re reading Rainbow-Like Illumination System Brings Some Fun to Your Home originally posted on Freshome.
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It’s HiFi, over WiFi. Got that? Now cross your fingers and repeat that three times, lest you forget exactly what the Phorus PS1 speaker and PR1 receiver allow you to do. So it’s a WiFi speaker and receiver combo? Well, almost. There’s also an Android app that ties it all together. Load it up on your phone, or whatever Android you choose, and it’ll sniff out all the (90dB) Phorus speakers you have. You can use multiple with one device, or separate speakers with separate phones — and stream your music wirelessly around your pad. Just in case, there is also Bluetooth and USB connectivity, if you want to keep your options open. The receiver essentially lets you convert any old HiFi into a wireless player, meaning you can bypass the conical speakers completely should you wish to do so. You can get ‘em now, with the PS1s weighing in at $199 a pop, and $149 for the PR1s. Forgotten that rhyming mantra from the top? Cue the video after the break to remind you.
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We’ve had some indication that Valve would soon be expanding its Steam offerings beyond games thanks to a new batch of categories that briefly turned up in its Android app last month, and the company has now made the move official. While not discussing the mobile app specifically, Valve has confirmed that the first set of non-game titles will be hitting Steam on September 5th, offering a variety of (as yet unnamed) applications that the company says “range from creativity to productivity.” As you’d expect, those will all be able to be installed and updated through Steam, and you’ll be able to save your work in the Steam Cloud and access it on any computer. Valve also says that titles will continue to be added in an “ongoing fashion” after the initial batch, and developers will be able to submit their own applications through the Steam Greenlight system.
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Chris Polack shoots Anja Konstantinova for the ‘Lost Highway’ editorial in the 5th issue of SOME Magazine: False Sense Of Reality. Styling by Sher-Ann Taulla. Make up and hair by Kate Blainey. Assistants: Rhiannon King and Dave Apostel / Special Mention: Louis Reeves (for the Chopper)
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Established in 1993 by Steve and Cindy Vance, Bill Morrison, and Matt Groening (creator of The Simpsons and Futurama), Bongo Comics is a comic book publisher devoted to off-shoots of Groening’s two popular TV series that has included fan favorites like Itchy & Scratchy, Radioactive Man, and Krusty titles over the years. Its most current roster of titles focuses on The Simpsons and Futurama, as well as carrying Mad magazine genius Sergio Aragonés’ Funnies. Since most comic book publishers are rebranding this start of 2012 Bongo Comics is introducing a new logo for itself and its titles, designed by their in-house designer Serban Cristescu.
The previous logo was pretty great, with the big, shadowy lettering at a dynamic angle and the type-in-a-circle slightly off-center giving it a nice energetic look. Probably hard to reproduce at smaller sizes with the thin white stroke, but that could have been easily fixed. The new logo, while simpler, lost all of its personality and now looks more like the logo for a comics store in a strip mall in the suburbs than the logo for successful publisher. The bouncy, tiki typography could have used some more customization to make it more proprietary and anything other than Helvetica would have been a better choice for “COMICS”.
The title-specific logos are more successful, creating a more unified look despite their differences. It’s interesting that they’ve moved away from just repeating the TV version of The Simpsons logo, probably to make sure people don’t expect a rehash of what they saw on TV the week prior but that it’s a new experience worth plunking down a few dollars for. Overall, the covers look much better and the new logo doesn’t get much in the way.
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What’s that coming over the hill? Is it a monster? No, clearly. It’s LG’s Connect 4G, the company’s second LTE-equipped phone which sashayed past the FCC’s subterranean bunker on the way to a debut on MetroPCS’ network. The CDMA/LTE unit’s got the usual assortment of Bluetooth and WiFi b/g/n gizmotronics, plus an inductive cover you can use to confuse elderly relatives. Now that it’s been declared fit for purpose by the boys in blue, it’s well on course to meet the February launch date we’d heard about back at CES — at a price that’s “still to be determined,” the spoilsports.
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