From Cable with Love

Established in 1949 in the city of Rybinsk in Russia, Rybinskkabel is one of the country’s leading producers of cable with 2,500 employees and more than 16,000 kinds of cable and wires with copper and aluminum conductors. With its origins in Soviet Union-era Russia and current new management it was time to bring Rybinskkabel into the twenty-first century with the help of a new identity designed by Moscow-based Nile.


The icon is a stylized version of a PK acronym — the “P” sounding as “R” for Rybinsk in Cyrillic — in the shape of a flag and with the flair of a lightning bolt to signify the energy industry. The flag also represents the company’s values: high goals and achieving them, quality, responsibility, and leadership.

The stencil typography is a nod to that used extensively in their product labeling.

A tight crop of the flag icon is used as a visual element, large across different applications.

As antiquated as the old logo looked it did manage to convey the company’s product, representing a thick cable seen head on. The new logo is much more generic as to what the company does, but having the “cable” (kabel) in its name pretty much sums it up and I really like the concept of fusing a PK acronym into the shape of a flag — it’s subtle and, more importantly, the result is energetic and optimistic. I’m usually not one to fall for shadings and gradients but there is something in the way this icon is rendered that I really like, and it wasn’t explained but I see the orange backing of the flag as the copper filling of a cable. The typography use is more effective in application with the stencil and geometric format than in the more Humanist wordmark on the logo. In application, the crop of the flag looks great, adding a strong visual element to each piece and the simple orange and dark blue color palette holds well across the board. Overall, a great improvement.




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Wood Love: Atmosphere of Unity Recreated in an Enchanting Apartment in Italy

You are about to enter a place dedicated entirely to wood. An enchanting apartment adorned with wooden details, making everything look cozy, managed to make an impression on us! With its simplicity and dedication towards smooth details, this cushy spot, designed by the Italian, Gianluca Fanetti, in Campodolcino ( a small municipality in the region of Lombardy, near Switzerland) is beautiful, elegant and most of all, romantic. A fireplace welcomes you in the living room. The landscape is absolutely amazing, especially in winter time.

This is one of those apartments that make you think of ski holidays. If you’re looking for a moment of relaxation, you ca definitely have it in this fresh and healthy environment. Due to the abundance of wooden details, the place exhales unity: floors, ceilings, even the furniture – everything is made of wood. At a first glance, one could be tempted to say “too much is too much”, but at a closer look you will see that there’s nothing wrong with “wood excess”. The designer came up with an interesting solution for the bedrooms. You get either the view or… the hight. The attic accommodates compact beds and make the place look more spacious than it actually is. How do you feel about this “wood love” ambience?










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From Fiji with Love

Established in 1951, Air Pacific is the national carrier airline of Fiji with a small but busy fleet of six airplanes covering over 400 flights a week to almost 15 cities in 10 countries around the world. Earlier this year, Air Pacific announced that it would be changing its name to Fiji Airways, the name under which it was originally founded and shortly known as, and this past weekend it unveiled its new logo, featuring an icon designed by local Fijian Masi artist Makereta Matemosi. The renamed airline will officially take over in early 2013 while the livery design, and reportedly the design firm involved, will be revealed on October 10, Fiji Day.

Example of Masi art.

To create this distinctively Fijian brandmark, the airline engaged celebrated local Fijian Masi artist Makereta Matemosi to create a unique Masi symbol for ‘Fiji Airways’. The new Masi symbol features a series of specially designed motifs that carry individual meanings about the people of Fiji, their relationship with the stunning natural beauty of their islands and the country’s national airline. All the motifs in the new symbol build towards the core of the Masi which features the largest and most important motif — called the Teteva.
— Press Release

The Teteva is the centrepiece of our Masi, and this Teteva will be the symbol which will represent Fiji and ‘Fiji Airways’ around the world. Created by Makereta, the big circle has four crosses at four corners which indicate interconnection, just as ‘Fiji Airways’ connects people to the Fiji Islands. The inner circle reflects the spiritual values of the Fijian people — denoting the culture of caring and looking after each other as a community, just as the airline cares about its nation and strives to improve the quality of life for its people. The middle section of the Masi with sixteen petal shapes reflects people working hand-in-hand to create a stronger nation, just as the men and women of Fiji Airways work as a team to create a stronger airline.
The smaller circle inside reflects the Fijians’ friendly and welcoming nature to all visitors, and the airline’s role as Fiji’s proud ambassador to the world. Finally, the innermost part of the Teteva is the diamond, which is the most important part as it represents the love that the airline has for Fiji and all the customers it is privileged to serve.
— Press Release
Fijian Masi artist Makereta Matemosi explains her design. You can skip to the 3:30 mark for the good stuff.

The Air Pacific identity is a breath of stale air with its oversize, italic, tight-as-airline-seats tracking, and corporate blue color — the tail icon being its only attractive element. So it’s nice to not only see it removed from the air but be replaced by something so authentic and interesting. The new logo feels like no other airline identity, from the main brown color to the supporting orange and cream colors (as seen in the t-shirt photos below) to the “uneven” look of the icon to the unconventional wordmark. The main icon is lovely, it has a great uneven texture that I applaud the designers for not turning it into a geometric symmetric form when digitizing it. It’s funny how different the rationalization sounds when it comes from a very authentic artist as opposed to when it’s written by some PR hack — but, let’s not be fooled, it’s all the same BS, it’s just that this one is delivered with more flair. Regardless, and again, it’s a fantastic, unique icon. The “FIJI” wordmark is also interesting and steps out of the airline comfort zone with some adventurous-looking typography — what appears to be a modified version of Ribbon. Overall, this looks like the start of a great identity and I look forward to seeing the livery and what else rolls out.

Some folks, including CEO Dave Pflieger (above left), pose with t-shirts at the logo unveiling. Source.

Thanks to Marc Nijborg for the tip.

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Striking Apartment Details Exploring A Strong Love For Design

New York-based architecture studio Incorporated designed an elegantly modern loft named the Warren Apartment. The complexity of all design elements come alive under the studio’s attentive supervision – a stunning Franz West dining table thrones in the middle of the social zone, while the Butch table was placed adjacent to one of the large windows, near the Hex chair and ottoman. Pivot doors line the hallway, hiding storage and access to other zones of the loft. A white Corian kitchen peninsula separates the cooking zone from the rest of the open living space. White seemed to be the perfect background, allowing each furniture item to shine and offer its unique mark on the overall appearance. Ideally designed for relaxation in a delicately created environment, the bedroom’s details showcase a powerful love for furniture design. The green Wrong Wood Credenza captures all the attention and guides thoughts towards a natural surrounding right before falling asleep. Would you change anything in this apartment to better suit your own style?
















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