From my introduction in February 2011, when this logo last changed: “First opened in 1969 in Louisville, KY, Long John Silver’s (LJS) is a QSR (Quick Service Restaurant) seafood chain with over 1,100 locations worldwide, but mostly in the U.S. Privately owned until 1998, LJS is currently part of Yum! Brands, who also own KFC, Taco Bell, and Pizza Hut.” What has changed since then is that LJS Partners LLC purchased the chain from Yum! Brands earlier this year. And back in September LJS introduced a new logo, more familiar with that they had originally, as well as a new tagline, “That’s What I Like”, that replaces “We Speak Fish”. No press release or design credit given.
Clearly, someone thought the change to the more “upscale” look of the 2011 redesign was not a good idea — or maybe it just tested poorly and they decided not to pursue that route. From what I could tell — there is about five locations in Austin — no one implemented the change, with all locations still featuring the kooky typography of yore. It seems like the new logo is a better to way to mitigate this kind of transition problem, made evident in the video above: the change from the old logo on the restaurant’s building to the logo on the sign-off of the commercial is not as jarring.
Had LJS made this update to their logo in 2011 it would have made perfect sense — it IS commendable that they went for revolution over evolution at the time, sometimes revolutions just backfire — as it is a decent update that keeps the silliness of the old but tempers it a bit. It’s like applying a Stylize > Smooth Edges filter in Illustrator. It lost most of its attitude but it’s definitely more grown up. The redrawing of the fish seems unnecessary, as it looks completely like bad clip art and the gradient at its center makes no sense. The tagline change is quite dumb: they have moved away from something that was slightly clever and talked specifically about LJS’s main offering to something absolutely generic that the best I can say about it is that it works as a set up for “That’s what she said.” This is probably all far more philosophizing than this redesign merits, but it’s always interesting to see “pivoting” identities.
View full post on Brand New
Dutch artist Maxime Ansiau… imagined a set of plates that combine well-known Netherlands porcelain and a unique view of how several plates can be combined into a long one. By conjoining several plates together, the artist created interesting long plates, on which skyscraper images throne among clouds. The Amsterdam-based designer created this collection of blue and white delftware showcase beautiful
You’re reading Innovative Delftware In A Long Plate Collection by Maxime Ansiau originally posted on Freshome. If you’ve enjoyed this post, be sure to follow Freshome on Twitter, Facebook and Google+
View full post on Freshome.com – Interior Design & Architecture Magazine
Despite it’s rocky start, we wouldn’t blame you for being a little jealous of Sprint’s tight integration with Google Voice. Well, the relationship between the two might not be exclusive for much longer. Vincent Paquet, Product Manager for Google Voice, told CNET in an interview that the web giant is actively talking to other carriers about forming a similar bond. Paquet didn’t name any names unfortunately, but we’re hoping one of the other major national providers here in the US is on the short list of potential corporate polygamist partners. If we’re lucky, getting your Verizon phone to play nice with Google Voice’s voicemail inbox will soon be a lot simpler. Or, at least it’ll be easier to send those stubborn exes straight to voicemail.
View full post on Engadget
Established in 1951 in the campus of UCLA as an “interdenominational Christian evangelism and discipleship organization” focused on college students, Campus Crusade for Christ has grown to include professionals, families, athletes, and high school students. With active ministries in more than 1,000 colleges in the U.S. and served by more than 25,000 full-time and part-time team members in 191 countries around the world, Campus Crusade for Christ is one of the largest organizations of its kind. This week they announced a name change, Cru, and new logo that will become officially adopted in early 2012. Although Cru states that even though “Our primary and ultimate dependence is on the Lord,” they “enlisted the help of consultants because we don’t have the expertise in brand survey methods and testing that they do.” Prophet and Brandtrust are credited together, with naming by Prophet.
Our name presented obstacles to our mission. The word “campus” does not adequately represent all our ministries in the United States and confuses our constituency as well as potential partners. The word “crusade”-while common and acceptable in 1951 when we were founded-now carries negative associations. It acts as a barrier to the very people that we want to connect with. It’s also a hindrance to many Christians who would like to partner with us but find the word Crusade offensive.
Our surveys show that, in the U.S., twenty percent of the people willing to consider the gospel are less interested in talking with us after they hear the name. We are changing the name for the sake of more effective ministry.
“We want to remove any obstacle to people hearing about the most important person who ever lived — Jesus Christ.”
— Vonette Bright, co-founder, Press Release
The name, selected from a pool of 1,600 potential names, has a track record within Campus Crusade for Christ. Since the mid-1990s, it has been used locally on the majority of their U.S. campus ministries.
— Press Release
The old name was not only a tough sell philosophically — way too many words with too much baggage — but it was graphically unwieldy with 22 characters and it seems no one figured out a lock-up that would make the shield more visible. The new name, despite sounding like a hip restaurant serving things with foams, is pretty good. It makes it more manageable, memorable, and given the size of the organization I’m sure it will get good traction very quickly. It’s also contemporary and without the load of all the other words.
The logo is not bad either. I’m not sure it needed to be all lowercase nor that it needed to be a sans serif with such a lack of personality but the weight and sizing of the characters play really well with the cross, which is a very nice asymmetric rendition and, in a way, it makes up for the loss of the word “Christ” in the name. Not the best logo ever but not the worst either, and considering the size of the organization and that identities for religious organizations — any religion — are rarely the best examples this is a relative success.
View full post on Brand New
View full post on Engadget
Time for a quick memory check: remember the WP7 slider that Dell announced some months ago? That’s right, it’s the Venue Pro — the one that’s been struggling to meet demand in the US due to some mysterious reworking. Well, here’s some good news for the folks on the other side of the pond: starting today, Dell’s UK store is taking orders for this unlocked slider for a hefty £459 ($745), and the first deliveries are expected to arrive in 10 days. Man, these wicked people from Round Rock sure love making us wait, but better late than never, right?
View full post on Engadget
Constructed in Sydney, Australia, on a small lot of 115 square meters, Casa Haines is a modern semi-detached dwelling based on a complete renovation of a single story family house. Located in the Newtown neighbourhood, the residence designed by architect Christopher Polly consists of a long and narrow living space, containing everything needed for a single family: a bedroom, bathroom, an open floor kitchen and dining area, a small study room, a laundry room and an outside deck leading to a beautiful garden. The structure of the residence allows a natural ventilation system, while the small but necessary garden ensures frisk air, fresh thoughts and relaxation. Plataforma Arquitectura presented the house as being a place with all the elements aligned in one continuous space wrapped around the rear interior volume. A narrow passage links the old part of the house to the newly added kitchen and also acts like a passage from the slightly raised front part of the house to the lowered back. Having a slightly slanted roof ensures natural light for the dining room, living room and kitchen with the help of strategically placed windows. The roof continues over the deck into the garden, which measures 58 square meters. Take a look at the pictures below and then help us figure out if there is enough space available for a comfortable living situation.
Ready for more amazing design ideas? Check below !
Click here to connect with Freshome on or on
View full post on Freshome.com – Interior Design & Architecture Newsletter