Established in 2012, The Why? Foundation (W?F for short) was founded by cancer survivor Allison W. Gryphon, a novelist and filmmaker, with the goal to “help alleviate the fear and empower people to learn more and to fight” through a real and honest way to talking about cancer. It supports people “through their cancer fight on the ground level, day-to-day, hour-to-hour, minute-to-minute.” Allison is also working on the aptly titled documentary, What the F@#- is Cancer? And Why Does Everybody Have It?. A new identity for the foundation, introduced in February, was designed by New York, NY-based Safari Sundays.
Safari Sundays came up with a concept entitled ‘the fighter’. The core identity serves as an attention-grabbing, edgy shorthand to the organization’s name (W?F) while representing the heart of The Why? Foundation; the many questions surrounding cancer. The mark also serves a s a nod to the documentary film created by founder Allison W. Gryphon entitled What the F@#- is Cancer? And Why Does Everybody Have It? due to debut in the Directors Guild of America Director’s Finder Series this May. The brand essence ‘knowledge is power’ is further brought to life across stationery collateral and merchandise.
— Provided press release
This is not one of the typical projects we show — it’s neither a super well known organization nor is the breadth of the applications exceedingly large or innovative for that matter — but I really appreciate an unapologetic and in-your-face identity for an organization dealing with a very sensitive subject. It’s no pink ribbon, that’s for sure. And as much as there is value in that and the delicate management most cancer awareness organizations approach their branding with, it doesn’t work for everyone. This identity and the organization itself scream “Fuck you, cancer” and that can be as helpful an attitude as any. I also like the new shorthand version of the name, W?F, which is obviously a play on the now famous WTF? (“What the Fuck?” for the uninitiated) and reminds me of the, at the time, provocative name and campaign by fashion label French Connection UK, which pushed its “fcuk” acronym quite, um, hard in the early 2000s (late 90s?). (See some of that here).
As far as this logo goes, it uses the proven aesthetic of thick brush strokes to render the short name in an energetic, raw execution. It works. It’s bold and recognizable. The name of the organization is a little shy by comparison; I realize you can’t have too much boldness in there, but it still seems like a bit of a disconnect between the two things. In application, as mentioned, there is not much to it, but there doesn’t need to be: just slap the acronym, big, on stuff. Done.
View full post on Brand New
We received photos of a heart-warming project – In Vino Vitae – In Wine There Is Life. Designed by Axel Yberg of Akke Functional Art, the piece is a statement, a functional art piece and a useful and inspiring object for wine lovers: “I made this piece in an effort to help cancer survivor Erin Zammett Ruddy reach her goal of raising $100,000 for the Leukemia & Lymphoma Society; she is a candidate for the LLS Woman of the Year.” He continues with a few words about the inspiration for creating this interesting piece: “During our first discussion, Erin requested a wine rack to symbolize the comfort she found in sharing & enjoying wine with her loved ones.”
Both Erin and her sister, Melissa, are cancer survivors and this piece strives to represent the duality seen in the challenging lives of those who suffer from the horrible disease: “The plumbing pipes are meant to elicit a reaction; symbolic of the difficult times Erin and Melissa endured. To counterbalance this harshness, I used the warmth of wood to form the inverse shape, creating a heart; symbolic of the love that surrounds the sisters. The two sets of three glass holders represent Erin with her sisters on one side and her parents on the other. The three unions represent the relationships that Erin has chosen with her husband, Nick, and their children, Alex and Nora.” There are even more elements that symbolize the harsh moments and strong human connections – from the reclaimed materials symbolizing a second chance to a symbolic set of elements pointing out to the age Erin was when she was diagnosed with cancer – 23. This is a beautifully designed piece reminding us of the scarcity of life and the existing things that make it all worthwhile.
View full post on Freshome.com – Interior Design & Architecture Newsletter
If you haven’t already gotten whiplash from the ongoing cellphone-cancer debate, a freshly released scientific review might just do the trick. In the paper, published Friday, a panel of experts from Britain, Sweden and the US conducted a thorough survey of previous studies, before concluding that existing literature is “increasingly against” the theory that cellphone use causes brain tumors in adults. The researchers also questioned the biological mechanisms underpinning this hypothesis, while acknowledging some lingering uncertainties, since data on childhood tumors and longer-term research are still lacking.
The results come just a few weeks after the World Health Organization released its own literature review, in which it claimed that cell phones should be considered “potentially carcinogenic.” But Anthony Swerdlow, a professor at Britain’s Institute of Cancer Research and leader of the most recent investigation, said his group’s work doesn’t necessarily contradict the WHO, since the latter was simply seeking to evaluate cancer risks according to its own “pre-set classification system” — under which things like pickled vegetables and coffee are also considered “potentially carcinogenic.” Unfortunately, this doesn’t mean that the debate will die down anytime soon, though Swerdlow expects more definitive conclusions within the next few years — assuming, of course, that all of our brains haven’t turned to oatmeal by then.
View full post on Engadget