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Ask Engadget: best Bluetooth headphones for audiophiles?

Ask Engadget best Bluetooth headphones for audiophiles

We know you’ve got questions, and if you’re brave enough to ask the world for answers, then here’s the outlet to do so. This week’s Ask Engadget inquiry is from Christopher, who wants to brave the world of Bluetooth cans for his daily rounds. If you’re looking to ask one of your own, drop us a line at ask [at] engadget [dawt] com.

“Yeah, okay. ‘Audiophile’ and ‘Bluetooth’ don’t go together, but I’d really like a good pair of Bluetooth cans to use with my iPhone. Naturally, we’re talking about headphones / cans rather than earbuds, ideally with track control buttons, a microphone and noise canceling — but what I’m after is clean, beautifully reproduced audio above anything else. What can you suggest for less than £300 ($455)?”

Engadget’s resident audiophile is a Klipsch evangelist, so it’s probably best to start by talking about its Image One Bluetooth headset. It’s £199 / $249 and comes with A2DP and aptX for high-quality audio, and we’re fairly sure the company wouldn’t put its name to a headset unless it was sure it was half-decent. Still, if you’re sure you want to max out that headphone budget, then for £259 / $399, you can get Parrot’s Phillippe Stark-designed Zik cans, which come with noise cancellation, jawbone microphone and touch-sensitive controls. Then again, we can only offer you so many suggestions before we open this question up to the folks in the peanut gallery — so what do you peeps down there think?

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Super Bowl 2013 ads: Samsung, Best Buy, BlackBerry and… Zombies

Super Bowl 2013 ads Samsung, Best Buy, BlackBerry and Zombies

So, catch the big game on the, er, internet? Or, if you took our advice and used more traditional hardware, you may have caught Seth Rogen and Paul Rudd trying to outdo each other to become Samsung’s “Next Big Thing” promoters (only to be trumped by LeBron James), or a BlackBerry Z10 user turning a tanker truck into rubber duckies. Other tech ads included Best Buy’s “Ask Amy” with Amy Poehler in full-on adorkable mode, Sony’s cinematic PlayStation God of War teaser and a pair of skeevy / cleverish Godaddy ads. We also got a sneak peak at the trailers for Iron Man 3 and Zombie apocalypse / Brad Pitt starrer World War Z. Finally, Star Trek: Into Darkness launched another teaser, which notably featured the debut of the Apple Store’s “AppStore.com” short link. All-in-all, pretty weak sauce compared to last year, in our opinion — but you can decide for yourself after the break.

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Ask Engadget: best video baby camera?

Ask Engadget best video baby monitor

We know you’ve got questions, and if you’re brave enough to ask the world for answers, then here’s the outlet to do so. This week’s Ask Engadget inquiry is from Berry2Droid, who wants to geek-up monitoring his first-born. If you’re looking to ask one of your own, drop us a line at ask [at] engadget [dawt] com.

“My wife and I are having a baby soon and need a video monitor. We’d like it to be compatible with our Android phones, rather than having a separate screen in the package. We’d also like some sort of visual aid as my wife is deaf so she would need some sort of other signal. If there was any ability to add additional cameras, that’d also be great. Thanks for your help!”

We could certainly point you in the direction of Samsung Techwin’s Video Baby Monitor or Y-Cam’s offering, both of which are infrared-and-internet capable cameras that pump the picture straight to your mobile device. We came a little unstuck on the visual warning element for your wife, however, but that’s why we’ll turn this question over to our faithful group of commenters to see if their knowledge stretches further than our own. Dear friends, help out a lovely couple as they embark upon the majestic (albeit fraught) journey of parenthood and provide some wisdom in the comments below.

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The Best and Worst Identities of 2012, Part V: Worst of the B-Side

The Best and Worst Identities of 2012, Part V: Worst of the B-Side

The worst logos on the B-Side are below, and it’s not a pretty sight. This concludes our lists. Back on the 7th with regular posts. A happy new year to all.

See also:
Part I: The Best
Part II: The Worst
Part III: Most Liked Friday Likes
Part IV: Best of the B-Side

No. 12: Gildan


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Gildan

Best & Worst of Brand New, 2012

Someone somewhere decided that the thing worth keeping the most about this logo was the swoosh impaling the “A”.

Poll Results: Great / Fine / Bad

On Execution (310)

 5%
Percent

25%
Percent

70%
Percent

---

No. 11: Turkish Basketball Federation


Best & Worst of Brand New, 2012

Designed by

Our Agency

---
Original Post

Turkish Basketball Federation

Best & Worst of Brand New, 2012

“A” for effort in turning the crescent moon into a basketball hoop but that typography is out of control ugly.

Poll Results: Great / Fine / Bad

On Execution (279)

49%
Percent

33%
Percent

17%
Percent

---

No. 10: Tucson Electric Power


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Tucson Electric Power

Best & Worst of Brand New, 2012

Bland as a blackout and crappy as a swoosh.

Poll Results: Great / Fine / Bad

On Execution (258)

 2%
Percent

15%
Percent

83%
Percent

---

No. 9: Simmons Bedding Company


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Simmons Bedding Company

Best & Worst of Brand New, 2012

If their mattresses are as uncomfortable as their logo looks I would rather sleep on a bed of nails.

Poll Results: Great / Fine / Bad

On Execution (419)

 7%
Percent

26%
Percent

67%
Percent

---

No. 8: Prague Zoo


Best & Worst of Brand New, 2012

Designed by

Chermayeff & Geismar

---
Original Post

Prague Zoo

Best & Worst of Brand New, 2012

The concept is kind of interesting but the execution is a whole lot of scary.

Poll Results: Great / Fine / Bad

On Execution (388)

 3%
Percent

 9%
Percent

88%
Percent

---

No. 7: National Weather Association


Best & Worst of Brand New, 2012

Designed by

Nesnadny + Schwartz

---
Original Post

National Weather Association

Best & Worst of Brand New, 2012

In contrast to the old, the new logo is a masterpiece but it’s still one hot mess of giant raindrops and awfully justified typography.

Poll Results: Great / Fine / Bad

On Execution (284)

18%
Percent

38%
Percent

44%
Percent

---

No. 6: Maxis


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Maxis

Best & Worst of Brand New, 2012

I love evolutions but not one where it goes from human back to ape, like this one.

Poll Results: Great / Fine / Bad

On Execution (623)

22%
Percent

30%
Percent

48%
Percent

---

No. 5: Visit Indy


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Visit Indy

Best & Worst of Brand New, 2012

Visit Indy? Based on this logo, no thanks.

Poll Results: Great / Fine / Bad

On Execution (412)

19%
Percent

34%
Percent

47%
Percent

---

No. 4: Orlando Venues


Best & Worst of Brand New, 2012

Designed by

Great Big Circle

---
Original Post

Orlando Venues

Best & Worst of Brand New, 2012

The old one was bad from left to right. The new one is an improvement in the typography but that monogram is like the poor man’s Möbius strip.

Poll Results: Great / Fine / Bad

On Execution (473)

31%
Percent

45%
Percent

24%
Percent

---

No. 3: Big Commerce


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Big Commerce

Best & Worst of Brand New, 2012

I literally have no idea what the “B” is supposed to be and the “Sell more” handwritten tagline is laughable.

Poll Results: Great / Fine / Bad

On Execution (306)

20%
Percent

24%
Percent

56%
Percent

---

No. 2: Asian Paints


Best & Worst of Brand New, 2012

Designed by

Fitch, Singapore

---
Original Post

Asian Paints

Best & Worst of Brand New, 2012

When you need to show someone an example of bad use of gradients show them this logo.

Poll Results: Great / Fine / Bad

On Execution (285)

11%
Percent

32%
Percent

57%
Percent

---

No. 1: Melbourne Tigers


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Melbourne Tigers

Best & Worst of Brand New, 2012

The 1970s called and they DO NOT want this logo back.

Poll Results: Great / Fine / Bad

On Execution (388)

 3%
Percent

 9%
Percent

88%
Percent

---

Vote
Don’t forget to cast your vote about this post online

Many thanks to our ADVx3 Partners

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The Best and Worst Identities of 2012, Part IV: Best of the B-Side

The Best and Worst Identities of 2011, Part III: Most Liked Friday Likes

This one is pretty simple: We took the twelve projects that got the higher percentage rates from all Friday Likes this year and put them in order.

See also:
Part I: The Best
Part II: The Worst
Part III: Most Liked Friday Likes

No. 12: Tulsa International Airport


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Tulsa International Airport

Best & Worst of Brand New, 2012

Including this in a “Best” list is as surprising to you as it is to me, but it’s an example of a swoosh approach done right and in the appropriate context.

Poll Results: Great / Fine / Bad

On Execution (442)

49%
Percent

44%
Percent

 7%
Percent

---

No. 11: Panchero’s Mexican Grill


Best & Worst of Brand New, 2012

Designed by

Planet Propaganda

---
Original Post

Panchero’s Mexican Grill

Best & Worst of Brand New, 2012

First, just look at the before logo. That’s just horrible. The new one may not make Paul Rand squeal with glee but it’s got bounce and texture and flavor.

Poll Results: Great / Fine / Bad

On Execution (272)

45%
Percent

46%
Percent

 9%
Percent

---

No. 10: Children’s Healthcare of Atlanta


Best & Worst of Brand New, 2012

Designed by

Matchstic

---
Original Post

Children’s Healthcare of Atlanta

Best & Worst of Brand New, 2012

A simple, straightforward evolution. Plus, how can you not like kids holding hands?

Poll Results: Great / Fine / Bad

On Execution (238)

23%
Percent

51%
Percent

26%
Percent

---

No. 9: Campaign Monitor


Best & Worst of Brand New, 2012

Designed by

Anthony Lane and Buzz Usborne

---
Original Post

Campaign Monitor

Best & Worst of Brand New, 2012

Great improvement on the type and a cute icon that is part e-mail, part crown, and part “M”. Not bad.

Poll Results: Great / Fine / Bad

On Execution (227)

39%
Percent

49%
Percent

12%
Percent

---

No. 8: Say Media


Best & Worst of Brand New, 2012

Designed by

In house

---
Original Post

Say Media

Best & Worst of Brand New, 2012

It’s rare to see a serif nowadays so it gets points for that, but it’s also a really clever and well crafted wordmark.

Poll Results: Great / Fine / Bad

On Execution (385)

67%
Percent

27%
Percent

 6%
Percent

---

No. 7: Reading Fightin Phils


Best & Worst of Brand New, 2012

Designed by

Brandiose

---
Original Post

Reading Fightin Phils

Best & Worst of Brand New, 2012

You had me at “ostrich”.

Poll Results: Great / Fine / Bad

On Execution (293)

52%
Percent

25%
Percent

23%
Percent

---

No. 6: Madison Public Library


Best & Worst of Brand New, 2012

Designed by

Cricket Design Works

---
Original Post

Madison Public Library

Best & Worst of Brand New, 2012

This could be for any library in the world — including Bedrock — but MPL got it and they got it good.

Poll Results: Great / Fine / Bad

On Execution (2,796)

53%
Percent

35%
Percent

12%
Percent

---

No. 5: Meebo


Best & Worst of Brand New, 2012

Designed by

In-house

---
Original Post

Meebo

Best & Worst of Brand New, 2012

Slightly ambiguous and simplistic but there is more to it than meets the eye: Make sure you see the follow-up post that shows “Mee” and “Bo” in action.

Poll Results: Great / Fine / Bad

On Execution (323)

31%
Percent

51%
Percent

18%
Percent

---

No. 4: Republic Records


Best & Worst of Brand New, 2012

Designed by

Pentagram

---
Original Post

Republic Records

Best & Worst of Brand New, 2012

Confident, big type that looks like a flag. Dig it.

Poll Results: Great / Fine / Bad

On Execution (293)

30%
Percent

47%
Percent

23%
Percent

---

No. 3: Pocket


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

Pocket

Best & Worst of Brand New, 2012

The name change is great and the super simple icon and typography serve as one of the better examples of the über-friendly trend.

Poll Results: Great / Fine / Bad

On Execution (314)

45%
Percent

46%
Percent

 9%
Percent

---

No. 2: Luxembourg Philharmonic Orchestra


Best & Worst of Brand New, 2012

Designed by

Pentagram

---
Original Post

Luxembourg Philharmonic Orchestra

Best & Worst of Brand New, 2012

We did see a lot of overlays in 2012 but this one was one of the nicest and overlay-est. The super Pentagram-ish serif typography also helped.

Poll Results: Great / Fine / Bad

On Execution (2,796)

31%
Percent

43%
Percent

26%
Percent

---

No. 1: Stockton Ports (Alternate)


Best & Worst of Brand New, 2012

Designed by

Brandiose

---
Original Post

Stockton Ports (Alternate)

Best & Worst of Brand New, 2012

Sure, it’s Popeye-ish but (A) Popeye is awesome and (B) dude, it’s an asparagus as a bat, an asparagus running with a bat, and an asparagus and a bat tied with a rope on the shape of an “S”. This is just too much fun.

Poll Results: Great / Fine / Bad

On Execution (252)

76%
Percent

16%
Percent

 6%
Percent

---

Vote
Don’t forget to cast your vote about this post online

Many thanks to our ADVx3 Partners

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The Best and Worst Identities of 2012, Part III: Most Liked Friday Likes

The Best and Worst Identities of 2011, Part III: Most Liked Friday Likes

This one is pretty simple: We took the twelve projects that got the higher percentage rates from all Friday Likes this year and put them in order.

See also:
Part I: The Best
Part II: The Worst

77%    No. 12: 7TV


Top Friday Likes, 2012

Designed by

Greg Barth

---
Original Post

Friday Likes 10

Best & Worst of Brand New, 2012

xxx. See full project.

These stills would make Wes Anderson proud. See full project.

77%    No. 11: KJ Theatre


Top Friday Likes, 2012

Designed by

Botond Vörös

---
Original Post

Friday Likes 25

Best & Worst of Brand New, 2012

Project not real, but the emotions in those apostrophes sure bring some drama and comedy. See full project.

77%    No. 10: Baby Best


Top Friday Likes, 2012

Designed by

Not Available

---
Original Post

Friday Likes 5

Best & Worst of Brand New, 2012

Best baby castles ever. See full project.

80%    No. 9: 4seven


Top Friday Likes, 2012

Designed by

ManvsMachine

---
Original Post

Friday Likes 10

Best & Worst of Brand New, 2012

Peekaboo I see you, Mr. Seven. See full project.

81%    No. 8: JJ’s Red Hots


Top Friday Likes, 2012

Designed by

Matt Stevens

---
Original Post

Friday Likes 09

Best & Worst of Brand New, 2012

Hot dog with character. See full project.

81%    No. 7: Bluebeard


Top Friday Likes, 2012

Designed by

Partly Sunny

---
Original Post

Friday Likes 04

Best & Worst of Brand New, 2012

A pirate worth pillaging for. See full project.

82%    No. 6: Woodshed


Top Friday Likes, 2012

Designed by

Olly Moss

---
Original Post

Friday Likes 21

Best & Worst of Brand New, 2012

You don’t want to be left alone in this cabin. See full project.

83%    No. 5: Top Hops


Top Friday Likes, 2012

Designed by

Helms Worskhop

---
Original Post

Friday Likes 01

Best & Worst of Brand New, 2012

Beer with typographic taste. See full project.

83%    No. 4: The Great Catering Company


Top Friday Likes, 2012

Designed by

Strategy Design & Advertising

---
Original Post

Friday Likes 21

Best & Worst of Brand New, 2012

TAstiest watercolor ever. See full project.

85%    No. 3: J&J Chips


Top Friday Likes, 2012

Designed by

Peter Schmidt Group

---
Original Post

Friday Likes 06

Best & Worst of Brand New, 2012

These chip bags can signal me home anytime. See full project.

91%    No. 2: Rob Clarke


Top Friday Likes, 2012

Designed by

Rob Clarke

---
Original Post

Friday Likes 02

Best & Worst of Brand New, 2012

Curvy curves. See full project.

92%    No. 1: Domino’s Pizza Box


Top Friday Likes, 2012

Designed by

CP+B

---
Original Post

Friday Likes 20

Best & Worst of Brand New, 2012

A reason to order pizza just for the box. See full project.

Vote
Don’t forget to cast your vote about this post online

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The Best and Worst Identities of 2012, Part II: The Worst

The Best and Worst Identities of 2011, Part II: The Worst

Time to dish out the worst of the year. Some for their execution, some for their concept, some for their strategy, some simply because the stars didn’t align in their favor in 2012.

See also:
Part I: The Best

No. 12: The Brooklyn Nets


Best & Worst of Brand New, 2012

Designed by

Jay Z

---
Original Post

The Brooklyn Nets: I Call Technical Foul

Best & Worst of Brand New, 2012

By now it’s no secret that I personally do not like this logo. But despite evidence to the contrary I am not 100% stubborn and I can see the appropriateness of the approach and the result. I wish it were executed in an actually competent manner and I guess it could probably be worse. My inclination was to put this logo higher up in the Worst rankings but by giving it the No. 12 spot I acknowledge that my dislike for it is more personal than thoroughly rational.

Poll Results: Great / Fine / Bad

On Primary Logo (2,796)

17%
Percent

27%
Percent

56%
Percent

---

On Secondary Logo (2,756)

20%
Percent

37%
Percent

43%
Percent

---

On Apparel (2,754)

28%
Percent

39%
Percent

33%
Percent

---

No. 11: Stedelijk Museum


Best & Worst of Brand New, 2012

Designed by

Mevis & Van Deursen

---
Original Post

Stedelijk Museum Spells Out the Obvious

Best & Worst of Brand New, 2012

A few readers claimed that I just didn’t get it or didn’t see the genius in this. Maybe I don’t and I can live with that. What I do know is that I can’t look at this and not shiver.

Poll Results: Great / Fine / Bad

On Concept (2,062)

23%
Percent

16%
Percent

61%
Percent

---

On Execution (2,045)

17%
Percent

13%
Percent

70%
Percent

---

No. 10: Senac


Best & Worst of Brand New, 2012

Designed by

Packaging Brands

---
Original Post

Senac’s Paper Airplane Goes Down in Flames

Best & Worst of Brand New, 2012

While the icon might get a passing grade the typography is simply some of the most horrendous letterforms crafted this century — and that’s counting 2009′s No. 1 Worst logo, Bing.

Poll Results: Great / Fine / Bad

On Icon (1,075)

12%
Percent

38%
Percent

49%
Percent

---

On Typography (1,075)

 7%
Percent

15%
Percent

78%
Percent

---

No. 9: NFL Media


Best & Worst of Brand New, 2012

Designed by

In house

---
Original Post

NFL Media, United it Stands, Divided it is

Best & Worst of Brand New, 2012

The Terminator called, it wants its typography back.

Poll Results: Great / Fine / Bad

On Execution (745)

 5%
Percent

22%
Percent

73%
Percent

---

No. 8: State Farm


Best & Worst of Brand New, 2012

Designed by

Chermayeff & Geismar

---
Original Post

Like a Good Neighbor, State Farm don’t Change Much

Best & Worst of Brand New, 2012

I really wonder if, at any point in this redesign process, no one ever asked “Doesn’t the logo look like eggs?” Especially considering how many questions like this you hear in an identity project like this. The logo went from serving a purpose — framing the three insurance offerings (auto, fire and life) — to mere, meaningless decoration.

Poll Results: Great / Fine / Bad

On Icon (1,040)

 8%
Percent

33%
Percent

59%
Percent

---

On Typography (1,011)

16%
Percent

53%
Percent

31%
Percent

---

No. 7: Island Air


Best & Worst of Brand New, 2012

Designed by

Clark/Huot

---
Original Post

Island Air’s Lei-zy Logo

Best & Worst of Brand New, 2012

This was the right idea: a lei and friendly type. Unfortunately the lei looks like something you would pick out of a Google Image Search line-up and the all-black typography is anything but friendly, islandic, or airy.

Poll Results: Great / Fine / Bad

On Icon (875)

 9%
Percent

36%
Percent

55%
Percent

---

On Typography (862)

 7%
Percent

33%
Percent

60%
Percent

---

On Livery (833)

 9%
Percent

35%
Percent

55%
Percent

---

No. 6: Czech Republic


Best & Worst of Brand New, 2012

Designed by

Marvil

---
Original Post

Czech Republike? More like Czech Republican’t

Best & Worst of Brand New, 2012

Employing a social media behavior as part of a pun-y name to brand a country is not a good idea.

Poll Results: Great / Fine / Bad

On Concept (1,630)

13%
Percent

24%
Percent

63%
Percent

---

On Execution (1,491)

 9%
Percent

38%
Percent

53%
Percent

---

No. 5: National Restaurant Association


Best & Worst of Brand New, 2012

Designed by

N/A

---
Original Post

A Swoosh is a Dish Best Not Served

Best & Worst of Brand New, 2012

If there is a case to be made that there is no such thing as bad swooshes just bad designers, this logo isn’t it. And its introduction video further proves that swooshes are not meant to be used for anything except for logos that depict saturn.

Poll Results: Great / Fine / Bad

On Icon (759)

 3%
Percent

12%
Percent

85%
Percent

---

On Typography (733)

 6%
Percent

49%
Percent

45%
Percent

---

No. 4: Galavisión


Best & Worst of Brand New, 2012

Designed by

PMcD Design

---
Original Post

Galavisión Lacks Vision

Best & Worst of Brand New, 2012

The end — in this case an abstract “G” — could potentially justify the means, but these weird forms and cheap, 3D extrusions are just too clunky to be justifiable. To make matters worse, the typography is almost the same as that of its parent company, Univisión, yet it’s different in all the wrong places.

Poll Results: Great / Fine / Bad

On Icon (748)

 9%
Percent

36%
Percent

55%
Percent

---

On Typography (745)

 8%
Percent

35%
Percent

57%
Percent

---

No. 3: Arby’s


Best & Worst of Brand New, 2012

Designed by

Crispin, Porter + Bogusky

---
Original Post

Arby’s Goes Bland

Best & Worst of Brand New, 2012

A picture of roast beef inside the cowboy hat would have been better than the flavorless sans serif that they stuck in there to replace the Western type. Add to that the pedestrian extrusion to the hat and you have a real downer of an upgrade.

Poll Results: Great / Fine / Bad

On Execution (3,544)

 1%
Percent

 5%
Percent

94%
Percent

---

No. 2: eBay


Best & Worst of Brand New, 2012

Designed by

Lippincott

---
Original Post

eBay Settles for Lowest Bid

Best & Worst of Brand New, 2012

To be fair, there is nothing inherently wrong with this wordmark. It’s not as graphically offensive as many of the other logos and identities above but it ranks for me at the bottom of the pile for potential wasted. To have such a playful logo to build upon and to arrive at the equivalent of dry oatmeal is too depressing. Bonus (if you can call it bonus): the identity launch had some of the most gratuitous concept and prototype images that didn’t even attempt to approach believability through competent Photoshopping.

Poll Results: Great / Fine / Bad

On Logo (2,103)

 5%
Percent

27%
Percent

68%
Percent

---

On Launch Strategy (2,541)

 5%
Percent

25%
Percent

70%
Percent

---

No. 1: Comcast


Best & Worst of Brand New, 2012

Designed by

Frog (Wordmark)

---
Original Post

Comcast Takes NBC Peacock Hostage

Best & Worst of Brand New, 2012

Sneaking in at the last minute for consideration into our list — and taking the least wanted No. 1 spot — was this heretic approach to giving a parent company some prestige by taking one of the most respected and well known icons of our time and wearing it like some piece of jewelry. It’s simple math executives: The peacock = NBC. The peacock ≠ Comcast.

Poll Results: Great / Fine / Bad

On Peacock (1,545)

 6%
Percent

18%
Percent

76%
Percent

---

On Execution (1,510)

 6%
Percent

34%
Percent

60%
Percent

---

Vote
Don’t forget to cast your vote about this post online

Many thanks to our ADVx3 Partners

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The Best and Worst Identities of 2012, Part I: The Best

The Best and Worst Identities of 2011, Part I: The Best

Last year we did the Worst first, so this year we are giving the Best a shot at capturing some of the merry spirit of the holidays. Also different this year, there will be five total lists: Best and Worst of the main opinion pieces, Best and Worst of the B-Side, and Most Liked Friday Likes. These will be posted in these next two weeks. No other posts will be published. We will be back with our regular programming on January 7, 2013.

No. 12: Why Microsoft Got its Logo Right


Best & Worst of Brand New, 2012

Designed by

In house

---
Original Post

Why Microsoft Got its Logo Right

Best & Worst of Brand New, 2012

Microsoft’s main logo made it to this list not because it’s one of the most inspiring logos of the year but because it’s worth celebrating their gradual approach into it and sticking to their strategy of striving for simplicity. It was also one of the most talked about redesigns of the year with pretty much every major print and online news outlet talking about it.

Poll Results: Great / Fine / Bad

On Logo (3,850)

41%
Percent

45%
Percent

14%
Percent

---

No. 11: Nuts.fun


Best & Worst of Brand New, 2012

Designed by

Pentagram

---
Original Post

Nuts.fun

Best & Worst of Brand New, 2012

Although the logo by itself didn’t win many fans, its application in the packaging and the accompanying, nutty characters drawn by Christoph Niemann had 95% of the audience eating this up by the handful.

Poll Results: Great / Fine / Bad

On Logo (840)

53%
Percent

42%
Percent

 5%
Percent

---

On Typography (834)

71%
Percent

27%
Percent

 2%
Percent

---

On Packaging (849)

95%
Percent

 5%
Percent

 )%
Percent

---

No. 10: Eye Candy, Literally


Best & Worst of Brand New, 2012

Designed by

Struck

---
Original Post

Eye Candy, Literally

Best & Worst of Brand New, 2012

The biggest appeal of this project behind the logo and identity was the store itself — a colorful, vibrant cornucopia of childhood delights served up old school and new school — but the graphic approach certainly helped seal the deal.

Poll Results: Great / Fine / Bad

On Logo (671)

67%
Percent

27%
Percent

 6%
Percent

---

On Graphics (663)

86%
Percent

11%
Percent

 3%
Percent

---

On Store (670)

89%
Percent

 8%
Percent

 3%
Percent

---

No. 9: Best Use of Iceberg in a Logo Award Goes to:


Best & Worst of Brand New, 2012

Designed by

BRR

---
Original Post

Best Use of Iceberg in a Logo Award Goes to:

Best & Worst of Brand New, 2012

Of all the logos shown in 2012 this was likely the most clever. And coolest. Get it? Iceberg. Antarctica. Cold. Cool?

Poll Results: Great / Fine / Bad

On Logo (2,353)

87%
Percent

11%
Percent

 2%
Percent

---

On Application (2,269)

82%
Percent

17%
Percent

 1%
Percent

---

No. 8: Follow-up: Windows 8


Best & Worst of Brand New, 2012

Designed by

Wolff Olins

---
Original Post

Follow-up: Windows 8

Best & Worst of Brand New, 2012

While the logo got a harsh reception — both from yours truly and the voters (59% bad) — Microsoft Windows 8 rebounded with a strong package design and a colorful launch across the world that finally gave some life to the product.

Poll Results: Great / Fine / Bad

On Packaging (1,732)

75%
Percent

19%
Percent

 6%
Percent

---

On Advertising (1,658)

50%
Percent

44%
Percent

 6%
Percent

---

On Brand Feel (1,676)

65%
Percent

29%
Percent

 6%
Percent

---

No. 7: USA TODAY for Tomorrow


Best & Worst of Brand New, 2012

Designed by

Wolff Olins

---
Original Post

USA TODAY for Tomorrow

Best & Worst of Brand New, 2012

Many companies have tried to pull off the circle-as-logo challenge but none have done it as efficiently and convincingly as USA TODAY with its main blue circle logo that mutates and serves as a canvas for all kinds of editorial illustrations across the newspaper’s sections (sometimes to great effect, other times not so much).

Poll Results: Great / Fine / Bad

On Logo (2,957)

51%
Percent

33%
Percent

16%
Percent

---

On Newspaper (2,888)

80%
Percent

16%
Percent

 4%
Percent

---

On Campaign (2,832)

73%
Percent

22%
Percent

 5%
Percent

---

No. 6: Twitter Gives you the Bird


Best & Worst of Brand New, 2012

Designed by

In house

---
Original Post

Twitter Gives you the Bird

Best & Worst of Brand New, 2012

Embracing the bird full on, Twitter got rid of its silly, bubbly wordmark, and confusing “t” (with Tumblr’s “t”). Drawn super nicely and succinctly, the little blue bird has also been well embraced by users who have taken the time to replace their “t” icons with it.

Poll Results: Great / Fine / Bad

On No More Text (3,594)

66%
Percent

27%
Percent

 7%
Percent

---

On New Bird (3,609)

70%
Percent

25%
Percent

 5%
Percent

---

No. 5: It’s a Sports Nation, we are only Living in it


Best & Worst of Brand New, 2012

Designed by

Fraser Davidson

---
Original Post

It’s a Sports Nation, we are only Living in it

Best & Worst of Brand New, 2012

The most awe-inspiring identity of the year had to be this, with a single design firm taking on 300 individual logos for the sprawling SB Nation. Individually, some of them weren’t that great, but collectively they demanded nothing but respect.

Poll Results: Great / Fine / Bad

On Execution (1,201)

89%
Percent

10%
Percent

 1%
Percent

---

No. 4: Wendy’s Wendy: Cutest 43-year-old


Best & Worst of Brand New, 2012

Designed by

Tesser

---
Original Post

Wendy’s Wendy: Cutest 43-year-old

Best & Worst of Brand New, 2012

The illustration of Wendy could have gone so wrong in so many ways but the chain was able to keep the pig-tailed icon playful, approachable, classy, and, more importantly, not creepy. The typography didn’t fare so well, but we’ll let it slide.

Poll Results: Great / Fine / Bad

On Icon (2,985)

54%
Percent

34%
Percent

12%
Percent

---

On Typography (2,939)

25%
Percent

42%
Percent

33%
Percent

---

No. 3: New Theatre on Rotation


Best & Worst of Brand New, 2012

Designed by

Interbrand Sydney

---
Original Post

New Theatre on Rotation

Best & Worst of Brand New, 2012

With a strong, clever logo that blended two “T”s and a diagonal to create a monogram “N”, this identity just built on top of that to create and axis-defined visual language with far too many fun applications.

Poll Results: Great / Fine / Bad

On Logo (1,702)

74%
Percent

20%
Percent

 6%
Percent

---

On Typography (1,687)

71%
Percent

27%
Percent

 2%
Percent

---

On Application (1,704)

90%
Percent

 8%
Percent

 2%
Percent

---

No. 2: Meet Don Belisario


Best & Worst of Brand New, 2012

Designed by

Infinito

---
Original Post

Meet Don Belisario

Best & Worst of Brand New, 2012

Quite possibly the highest scoring project ever on Brand New with 90% or more approval rating across the board, this dapper family of Peruvian roosters, hens, pullets, and cockerels clucked their way into readers’ hearts.

Poll Results: Great / Fine / Bad

On Belasario et al. (1,375)

96%
Percent

 4%
Percent

 )%
Percent

---

On Typography (1,379)

90%
Percent

10%
Percent

 )%
Percent

---

On Application (1,372)

92%
Percent

 7%
Percent

 1%
Percent

---

No 1: From Fiji with Love


Best & Worst of Brand New, 2012

Designed by

Futurebrand

---
Original Post

From Fiji with Love

Best & Worst of Brand New, 2012

In addition to the link above to the original post you must also see the livery reveal that happened a few months after the logo introduction. The full redesign of this airline ranks as number one this year because it represents the best that a large, important, corporate identity can strive to be: it’s genuine, it’s different, it breaks the rules, it’s efficient, it’s flexible, and, well, it simply looks stunning. Additionally, not only is it a great airline identity but it’s tangentially the best destination brand all year.

Poll Results: Great / Fine / Bad

On Icon (1,236)

74%
Percent

21%
Percent

 5%
Percent

---

On Typography (1,215)

57%
Percent

33%
Percent

10%
Percent

---

On Livery (1,884)

92%
Percent

 8%
Percent

 )%
Percent

---

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The Camera’s that took the best pictures this year: Check…







The Camera’s that took the best pictures this year: Check out these infographics! via Gizmodo

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Question: Best Approach for Internal Rollout?

I have never made a post like this, where it’s just an open question. But the topic is one that I think (a) many of our readers have plenty of first-hand experience and (b) many others would like to know more about it. The question came in via e-mail and I usually reply myself as best as I can, but this one I didn’t have a confident, comprehensive answer to give so I figured it would be interesting to turn it to you. The question is below (or after the jump). Feel free to comment anonymously if you feel it protects your client or workplace.

In short: What is the best way to go about launching a re-branding to your clients and internal staff?

We are currently looking to update our branding across our 5 companies and have worked through and come up with a new brand and logo that everyone is excited about and behind. My only concern now is the best way to deploy it for maximum effect, to avoid confusion and to have it embraced as much as possible.

Some people in the company are keen to rush it out the door and slap it on everything and have it trickle out uncontrolled.

As the marketing manager I am more of the mind that we should prepare everything (collateral, websites etc) first, ready a media release to inform our clients etc. The issue is one of time, my approach will obviously take longer but I think it will be more effective, but I would like some info to back it up, does it really make a difference or is it best just to get it out there?

Do you have any insight for the best way to proceed as I am doing a bit of research on how to best go ahead and struggling to find anything useful online.

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