By now, you may have heard the story of the identity ‘hack’ perpetrated against Wired journalist Mat Honan. Using easily obtained data, an anonymous duo bluffed its way into changing his Amazon account, then his Apple iCloud account, then his Google account and ultimately the real target, Twitter. Both Amazon and Apple were docked for how easy it was to modify an account over the phone — and, in close succession, have both put at least a momentary lockdown on the changes that led to Honan losing much of his digital presence and some irreplaceable photos. His own publication has reportedly confirmed a policy change at Amazon that prevents over-the-phone account changes. Apple hasn’t been as direct about what’s going on, but Wired believes there’s been a 24-hour hold on phone-based Apple ID password resets while the company marshals its resources and decides how much extra strictness is required.
Neither company has said much about the issue. Amazon has been silent, while Apple claims that some of its existing procedures weren’t followed properly, regardless of any rules it might need to mend. However the companies address the problem, this is one of those moments where the lesson learned is more important than the outcome. Folks: if your accounts and your personal data matter to you, use truly secure passwords and back up your content. While Honan hints that he may have put at least some of the pieces back together, not everyone gets that second chance.
Filed under: Internet
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In August of 2011, Kraft Foods announced plans to split its business into two separate companies: One, to remain Kraft Foods, the “high-margin North American grocery business” that will manage brands like Velveeta, Kraft Macaroni & Cheese, and Oscar Mayer; the second, unnamed at the time of the announcement, the “high-growth global snacks business” to manage brands like Cadbury, Milka, Nabisco, Oreo, Tang, and Trident. In March, Kraft Foods introduced the name for the new global snacks company — Mondelez International — after an internal employee contest rendered 1,700 names for consideration. Earlier this month Kraft Foods confirmed that shareholders overwhelmingly approved the name change as well as unveiling the new logo. No design credit given.
“Mondelez” (pronounced mohn-dah-LEEZ’) is a newly coined word that evokes the idea of “delicious world.” “Monde” derives from the Latin word for “world,” and “delez” is a fanciful expression of “delicious.” In addition, “International” captures the global nature of the business.
— Press Release (March 21, 2012)
It’s no secret that I
don’t like hate the Kraft Foods logo — see spots 6 and 5 in 2009′s Worst list — so I was very skeptical about anything good coming out of the same company. Even more so with a weird name like Mondelez and its, like, totes ridics pronunciation. I have to say: I’m extremely surprised by how nice the new logo is. It’s bouncy, it’s flowy, it’s perfectly kerned, and it even manages to tie in to the Kraft Foods logo with those two teardrop shapes. I am a little troubled by the accent over the “e” which appears nowhere in the written communication — I understand this is meant to be an international company and perhaps a faux accent that is neither a grave accent nor an acute accent will confuse/comfort international business people, but it just seems odd to contradict the name. I wish “International” was center-aligned, but I can see how it would bump against the “M”. Unfortunate but passable. What’s important to remember is that this is a corporate brand, not consumer, so it serves to endorse the products it sells, which is something that usually leads to crappy, boring logos but this one will sit nicely in one or two colors in all those crazy brand packages around the world.
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“Bio Green Dairy is a brand that we’d always wanted to work for and last year we got our chance when the owner approached us to recreate the brand architecture, identity and packaging for his company’s yogurt based drinks range.
View full post on TheDieline.com – Package Design Blog